About Beth
I am energized by the possibilities of AI in marketing, the challenge of solving complex problems, and the opportunity to make every experience more human.
My career has moved across product marketing, segment strategy, and customer experience in growth businesses, but the common thread has always been understanding the audience and turning that understanding into meaningful marketing.
My background in art history and the performing arts shaped how I think about storytelling, visual communication, and human behavior. My years leading customer experience strengthened the other side of that equation: listening closely, finding patterns in customer feedback and data, and turning those insights into action.
I believe the strongest marketing is built for both people and machines. It combines audience understanding, creative thinking, and commercial discipline to make complex technology easier for people to understand, easier for AI systems to discover and interpret, and easier for teams to activate. Most importantly, it produces outcomes businesses can measure.
I excel in organizations undergoing change, where the opportunity is still taking shape and teams need someone who can create clarity, build alignment, and move quickly from strategy to execution.
Outside of work, I recharge in the Colorado outdoors. I love hiking, snowboarding, and spending time in nature, where changing perspective often makes the path forward a little clearer.
